Visual merchandising is essential for attracting customers and driving sales in smoke shops and dispensaries. When displaying glass bongs, it’s important to consider several factors to showcase the products effectively and professionally. Here are some best practices for visual merchandising of glass bongs in a retail environment:
- Lighting: Proper lighting is crucial. Use spotlights or LED lights to highlight the glasswork, colors, and intricate designs of the bongs. This will make them more eye-catching.
- Cleanliness and Clutter-free: Ensure that all the glass bongs are clean and free of dust or fingerprints. Additionally, avoid cluttering the display area; instead, give each product enough space to be viewed from different angles.
- Organization: Group similar products together. You can categorize by size, color, brand, or price. This makes it easier for the customer to compare and make choices. For more expensive unique glass bongs, it may be best to display them separately to highlight them. For more mid-price glass bongs, it often helps to display the same style together side by side. For example, instead of 1 specific bio glass bong, you can display 5 of them, all with different color schemes or decal colors, while the style and shape are all the same. Check out these Bio Bongs that come in different color options. This creates “options” for the customer to choose and they will feel more empowered to make a choice to buy.
- Elevation and Layering: Use shelves or platforms at different heights to create an engaging display. This allows customers to see more products at once and adds visual interest to the space.
- Security: Because glass bongs can be fragile and sometimes expensive, ensure they are securely displayed. This can be through locked glass cases for high-end pieces or sturdy shelves that are not easily bumped into.
- Informational Signage: Use signage to provide information about the glass bongs, such as the brand, materials, unique features, and price. Well-informed customers are more likely to make a purchase. And don’t forget to upgrade the vibe of your store with appropriate visual art.
- Accessorize and Cross-merchandise: Display related products like bong cleaners, grinders, bowls, and ashcatchers near the lower priced glass bongs or the higher end glass bongs. This not only encourages additional purchases but also gives the customer ideas on how they can fully utilize the product. Smaller items near your checkout are also an easy upsell. Here is a great selection of small counter top display items to boost your sales.
- Regular Updates: Change the display regularly to keep the look fresh and showcase new or seasonal products. This encourages repeat customers to keep an eye on your merchandise.
- Interactive Displays: Where possible, having a section where customers can touch and feel the product under supervision can be beneficial. This is because the weight and feel of a glass bong can be crucial for some buyers.
- Legal Compliance: Ensure that your display adheres to local laws and regulations regarding the advertising and display of smoking accessories. Some jurisdictions may have specific rules regarding how these products can be displayed, especially in areas where minors might be present.
- Themed Displays: Customize your displays according to holidays, seasons, or events. This will create a dynamic and engaging atmosphere in your store.
- Use of Technology: Incorporate digital screens or tablets to provide additional information or visuals that complement the products.
