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Recreational Cannabis Users: The Lifestyle Play
The recreational cannabis market is booming, fueled by innovation, diverse product offerings, and a powerful emphasis on lifestyle branding. Take one look at modern dispensaries, and you’ll notice colorful packaging, witty strain names like “Pineapple Express” or “Blue Dream,” and a variety of products—from pre-rolls and gummies to cannabis-infused seltzers. This surge in creativity not only reflects current trends but also underscores the importance of brand differentiation in a fiercely competitive space.

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